Superbowl Car Commercials

This past Sunday’s Super Bowl was not the best of games that’s for sure as it looked like the Broncos may have thrown the game.  As for the Seahawks I congratulate you as your team deserved the win and winning your first Superbowl is a very big deal.
Super-Bowl-commercials-2014
As a car guy, the best part of the big game is seeing the new car commercials of which there were 15 this year, the same number as last year. Audi, Hyundai, Kia, Toyota, VW, GM, Ford, Chrysler, Jaguar, Maserati, Jeep and Honda all splurged and spent the huge cash required for airtime during the big game. To check out all the ads see Autoblog Canada’s feature on the Top 10 Best Car Commercials from this year’s Super Bowl.  You can vote for your favourite one too.

Audi RS 6 Avant – Man vs. Machine

To celebrate the latest incarnation of the formidable 2013 RS 6 Avant, Audi UK has commissioned a very cool new video titled ‘The Duel ~ Man vs. Machine’ which has officially launched on their YouTube channel.

This epic video pits man against machine in an egg throwing battle the likes of which has never been seen before. Starring “Parkour” superstar Damien Walters and 007 stunt-driver /Top Gear’s ex-Stig Ben Collins the rules of ‘The Duel’ are simple – To cover your opponent in as much paint as possible, within the allotted time.

The 2013 Audi RS 6 Avant has a four liter, V8 twin turbo engine that produces a monstrous 560 HP and almost certainly can lay claim to being the world’s fastest production family car.  This is certainly different from the station wagon we all grew up with that’s for sure…..

IMG_4279

Audi RS 6 Avant

Audi RS 6 Avant

Audi RS 6 Avant

Audi RS 6 Avant

The only bad thing about this story is the painful fact that Audi is not bringing the RS 6 Avant to North America.  We have one word to say to Audi and that is – Why?

For the full specs and details of the Audi 2013 RS 6 Avant please refer to the following here. In addition, to get a glimpse of the “behind the scenes” making of this video check out the ‘How To Make An Omelette’ video here.

Love Hurts

My name is Ryan and I’m a friend of RedlineNorth. This is my rant. To borrow a quote from Scottish Rockers, Nazareth and their 1970s hit “Love Hurts” this is especially true when you are talking about older luxury cars. I truly love cars, especially, older high-end models in the $3,000-$10,000 price range and my specialty is finding, buying and driving them into the ground.

2002 BMW M3  autopazar.co.uk

2003 BMW M3

A little background on me:

  • My newest vehicle was 12 years old
  • I have covered the bases when it comes to auto breakdowns
  • I have been a customer seeking an elusive European car part at one time or another at the local auto junkyard
  • I use only regular gas
  • Occasionally, I do add a fuel additive or two
  • In winter, I do use gas line antifreeze to combat Canada’s freezing temps
  • Based on today’s theory that luxury cars using high-end synthetic oil can travel over 5,000 kilometers before an oil change –
    • I always push them to at least 7,000 KM
    • Since I feel that taxing oil is not just the government’s job
    • And besides isn’t this how they test engines?

As for my purchase criteria of “high end” cars, here’s my motto and please note “high end” is a subjective term.  Firstly, if the vehicle has over 160,000 km, and/or once retailed for over $50K or has rims and a stereo that’s of equal or greater value than the rest of the car – it’s likely on my radar for potential purchase.

Cadillac Escalade

Cadillac Escalade

Audi S4

Audi S4

Unfortunately, my purchased rides don’t seem to survive long with my combination of a heavy foot and focus on pure driving pleasure.  Therefore, based on this reality – it is important to always be ready to recruit new prospects, so I keep my feelers out.  Now, this applies to more than just friends and co-workers since you must continually scour classified ads, Autotrader, Kijii, eBay, frequent car lots, eavesdrop at the mechanics’ shop and most importantly make time to pull over when you see a gem for sale on a passing lawn.

From experience I can say, turnover is high in this game and it’s not for everyone.  Sketchy, luxury car ownership runs on a 2-3 year cycle from passionate purchase to jaded dismissal. So please keep in mind that these cars will go sideways; so be sure to have CAA or some type of roadside assistance. Since for sure the On Star, DVD based navigation and/or Bluetooth will be long expired, broken or never existed.  Once again, at some time you will need a lift to the garage – so please splurge for the extra tow coverage.

Although the game is not for everyone the rules are simple and the rewards are immeasurable.

Here is my best advice for someone starting out today:

  • Downgrade your insurance to liability only
  • Have ‘ a guy’ or ‘a handful of guys’ on standby who can fix cars and find parts
  • Be familiar with the sounds and smells of a lemon and/or pending engine disaster
  • Never forget the joy of riding a bicycle
  • Have access to a “Black Book”
  • Keep your supportive partner
  • Appreciate ‘flossin’
  • Understand your neighbours will notice…and judge you
  • Accept that the purchase and sale transaction of your rides will always be weird.

Sketchy luxury car ownership is in some ways practical since most European whips are designed and engineered like works of art and are wickedly fast.  And the rewards are worth it since your car is to be used daily so you need to enjoy driving it.

For example, a 2014 Kia might technically be capable of reaching 200 kilometers per hour, but the experience is nothing compared to being at the wheel of a 2000 BMW M3 or an S4 Audi of the same vintage.  It’s better to be a once was than a never could be when travelling at high speeds.

As well, rap music is an integral influence to my “Love Hurts” philosophy so please look at the following as reference to the immortal beats and remind yourself what it takes to ball in an older, high-end luxury ride.

1)            The inc ride – Masta Ace Incorporated

2)            Whutcha Want? – Nine

3)            Jeeps, Lex Coups, Bimaz & Benz – Lost Boyz

4)            Born to Roll – Masta Ace

5)            Lacville ’79 – Devin the Dude

6)            Ridin – Chamillionaire ft. Krayzie Bone

7)            Bugatti – Ace Hood ft. Future, Rick Ross

8)            Box Chevy – Yelawolf ft. Rittz

9)            Beamer, Benz or Bentley – Lloyd Banks ft. Juelz Santana

10)         Stuntin Like My Daddy – Lil Wayne ft. Birdman

11)         Wild Boy – MGK ft. Waka Flocka Flame

Masta Ace - Sitting on Chrome Album cover

Masta Ace – Sitting on Chrome Album cover

In closing I want to reinforce that life is short and you bought the ticket so enjoy the ride (R.I.P. Hunter S.Thompson). So stop stressing about the gas mileage in your V8 Rover and just roll because behind the wheel you look like Christopher Moltisanti. This philosophy is way better than car payments on a new vehicle so keep pumping regular in spite of the stickers that say premium fuel required.

Hopefully, this has been helpful and maybe someday we will cross paths as I will be sure to stop if I see you in trouble at the side of the road….

Happy shopping!

2013 Audi RS4 Avants in Head to Head Paintball Duel

Take a look at this cool video of two 2013 Audi RS4 Avants going head to head in an aircraft hanger with paintball guns mounted to the hood of the cars.  They make their way around obstacles while trying to score hits against each other.

The drivers, Jim Dowdall & Colin Skeaping, who are professional stunt drivers, demonstrate some amazing driving skills in the video.  It also looks like they had a lot of fun.  This is of course little wonder when you consider they are driving the RS4 Avant, which has a 4.2 liter V8 engine that produces 444 hp and goes from 0-60 mph in 4.2 seconds!

In case you were wondering points were scored for hits, flair and creativity.

You can also check out the making of video below:

Audi RS4 Avant

Electric Vehicle (EV) Day Sunday August 12th – Toronto, Ontario

For those readers in the Toronto area who have been wanting to test drive an electric vehicle here is your chance.  On Sunday August 12th, Yonge and Dundas Square will be home to EV Day.  Starting at 10 am you’ll be able to test drive some of the newest electric vehicles and learning about re-charging infrastructure.  Invited exhibitors include:

Azure Dynamics
Audi – A3 e-tron
GM – Chevy Volt
Fisker – Karma
Ford – Focus EV
Nissan – Leaf
smart – ED
Tesla – Roadster and Model S
VIA Motors

More details can be found here at Plug ‘N Drive Ontario.

 

RedlineNorth in Vienna, Austria

Team RedlineNorth recently traveled to Vienna, Austria to experience the sights and sounds of one of the most magnificent cities in the world. With Austria’s strong economy and a history of liking the “finer things” the local Viennese have some nice rides.  Here is a taste of what you will see on a typical day in Vienna.

With its close proximity to Germany, Mercedes-Benz, Audi and BMW’s are the standard cars most Viennese drive. In our travels we tried to find some vehicles less popular in North America.  Here is an assortment of American, French, English and German models currently found on the streets of Vienna.

Vintage VW Beetle

Who knew Ford Focus came in a hardtop convertible?

Matte finishes are very popular.

2000 MG convertible

Sweet Carrera 4S

Vintage Triumph convertible

Tour bus

The French still make some beautiful sedans.

More matte finishes

Smart car convertible

Audi S3 – Fastest grocery getter around.

I know we have lots of these but could not resist – The ever amazing Audi S5.

A Ferrari dealership storefront on the Ringstrasse.

24 Hours of Le Mans

With this year’s 24 Hours of Le Mans wrapping up over the weekend we thought it was an appropriate time to look at this incredible race.

The 24 hours of Le Mans is the world’s oldest active endurance auto race having been held annually since 1923 near the town of Le Mans, France. This year’s race was historic for a number of reasons as it was the 80th anniversary and first win by a hybrid-powered car.

With the no.1 Audi R18 e-tron quattro of Andre Lotterer-Marcel Fassler-Benoit Treluyer taking the checkered flag on Sunday, Audi Sport secured its spot in automotive history with an 11th win to put them second on the all time win list only behind Porsche’s 16 overall victories. With the 11 victories coming in 13 attempts, Audi Sport has come to define what it takes as a racing team in today’s modern era to win the Holy Grail of endurance which is Le Mans.

All these victories are not ending at the racetrack as Audi has been leveraging their experience to produce some of the world best performance vehicles.You only have to look at Audi’s amazing line-R8, A8, A6, S5 and S4 models to see first-hand how the former NASCAR saying of a “win on Sunday” translates to “sell on Monday”.

Here are some images from the weekend action along with the 2012 Le Mans trailer video.

Ertefa Meet

Ertefa – The word apparently means “stance” in Farsi the Persian language.  Well, that may be the actual translation but it also means well organized, respectful and very popular car show/meets.  Organized by a group of auto enthusiasts based in the Toronto area, the Ertefa meets take place on Thursday nights from 9PM – 12 PM and attracts a wide range of cars at all different levels of modifications from clean and stock to ultimate track machines.  With on-going communications with the police, the event has rules in place so not to bring unwanted trouble to the car show.  Having attended a few times in my S2000, I can say it is a bright light in the local car scene.

If you are interested in the auto scene at all these are a must see event in the GTA. On a typical evening, you will see all types of cars including; Lambos, Porsches, BMW’s, Japanese cars, American muscle, as well anything you have ever imagined on two wheels including the baddest tow truck around.

Catering to the car folks in the massive suburbs of the 4th largest city in North America, the turnout is impressive with over 450-500 cars coming out weekly.  Growing up in a small town in Southwestern, Ontario, I could not have imagined seeing something like this regularly as these types of events only happened in California or aired on the SPEED Channel.

If you are ever in the GTA and looking for a local auto event come by and check it out.  The location does move around but currently it is in the Toronto suburb called Woodbridge at the Dave & Buster’s Restaurant parking lot so make sure to check out their Facebook page to confirm the location.

Photos courtesy of Auto Moto Foto blog and Behnood Javidirad.