Superbowl Car Commercials

This past Sunday’s Super Bowl was not the best of games that’s for sure as it looked like the Broncos may have thrown the game.  As for the Seahawks I congratulate you as your team deserved the win and winning your first Superbowl is a very big deal.
As a car guy, the best part of the big game is seeing the new car commercials of which there were 15 this year, the same number as last year. Audi, Hyundai, Kia, Toyota, VW, GM, Ford, Chrysler, Jaguar, Maserati, Jeep and Honda all splurged and spent the huge cash required for airtime during the big game. To check out all the ads see Autoblog Canada’s feature on the Top 10 Best Car Commercials from this year’s Super Bowl.  You can vote for your favourite one too.

London skyscraper blamed for melting Jaguar car

Well, this certainly is a new one for us to cover on an auto blog. One wild story making headlines this week has to do with London’s latest skyscrapers called “Walkie Talkie” and how light reflecting off the building is so intense it can melt the exterior of cars.


At least one car owner has officially complained to the builders as his Jaguar was apparently damaged recently by the buildings’ infamous glare.  Jeez, between its draconian downtown car rules, high auto theft, sky-high fuel prices and now this, driving in England’s busiest city sure ain’t easy. For more on this story see the following Vancouver Sun article.

Jaguar F-Type

It’s been a while since there has been this much hype from a British automaker so we thought it was time to revisit the Jaguar F-Type. With its recently infused capital from India’s Tata Motors, Jaguar has got its Mojo back and is now bringing its “A” game to the big dance.


Launched as Jaguar’s first two-seat sports car in 51 years, the F-Type is truly a special car and its pedigree could not be any better as Jaguar’s last two seat sports car was the infamous E-Type.


At the time of its launch in 1961, Enzo Ferrari famously declared the E-Type as the world’s most beautiful car and today, surviving E-Types are still symbols of automotive beauty. It’s in a rare class of its own as the E-Type remains as one of only six cars appearing in New York’s Museum of Modern Art.

Of course, having introduced with a brief history about its famous father the real question is does the new F-Type have the goods to create the same type of future impact?

Well, we won’t know that answer until we see sales numbers at the end of 2014 but so far media reaction as been very positive. To keep these good feelings rolling, Jaguar has opened the purse strings and is currently spending a ton of money on a variety of marketing projects for a wide global audience.

Let’s be honest though it can’t be that hard to leverage one of the worlds most iconic brand’s along with the sex appeal of a two seat sports car convertible. Nevertheless, Jaguar has come to play by hiring some of Hollywood’s top guns including the sultry songstress Lana Del Rey as the face of the F-Type along with acclaimed director Ridley Scott and Emmy winning actor Damian Lewis to star in a short film about the F-Type.

Check out this edgy video of Lana Del Rey singing the exclusive track “Desire” the official soundtrack of the F-Type. We have to say, the song and video sure makes us younger folk want an F-Type so we only can imagine what it does for the mid-life crisis crowd.

Here is the F-Type teaser clip about the upcoming short film scheduled for release in March 2013.

For the full details on the F-Type and to keep posted on developments be sure to read Jaguar’s new microsite at