New Lamborghini Gallardo teaser video

Recently, Lamborghini has turned to the world of viral videos to create buzz for its successor to the infamous Gallardo.  To date, two videos in the viral series have been published, both are totally out-of-the-box for a brand like Lamborghini. Kudos to the folks at Lambo for experimenting. With such an iconic brand this type of thing is above and beyond as these cars tend to sell themselves.

Nevertheless, here is the most recent version where the lads from the UK arrive in Bologna, Italy to take the “official” tour at the Lamborghini museum.

As a marketer, I’m not 100% hooked by this creative, but will admit I’m getting a bit curious about the project.

Shanghai Auto Show – Part 2

As promised we have more action from last month’s Shanghai Auto Show.  What an incredible variety of Chinese made product along with the world’s finest and most exotic automobiles.  Here’s another glimpse of what there was to see in Shanghai for the car enthusiast taken on our whirlwind tour.

The world’s most popular Italian “sisters”….

La Ferrari

La Ferrari

Bugatti Vitesse

Bugatti Vitesse

Lamborghini models

Lamborghini models

The Norse Goddess….


Sweden’s Koenigsegg

China’s own supercar concept…..

Icona Vucano

Icona Vucano

Germany’s proudest son….

Germany's proudest son the 2012 24 Hours of Le Mans - Audi R18 e-tron quattro

The 2012 24 Hours of Le Mans winner – Audi R18 e-tron quattro

American pride…

Detroit Electric

Detroit Electric – fully electric sportscar built in Detroit, Michigan

From the United Kingdom…

James Bond approved Aston Martins from United Kingdom

James Bond approved Aston Martins

The “green” darling of Germany

Volkswagen XL1

Volkswagen XL1

What happens in China stays in China…..

France + China = Fun Porsche Speedster lookalike

France + China = Fun Porsche Speedster lookalike

Ford’s continued rally strength….

Ford WRC Rally

Ford Focus Rally

Chinese made “tuner extraordinaire

Portable DJ station

Portable DJ station

Japan’s ninja warriors….

Subaru BRZ race model

Subaru BRZ race model

Subaru WRX Rally

Subaru WRX Sti Rally

More Germany….

Aftermarket scene

Aftermarket scene

China’s number one SUV seller – Great Wall

Paris to Dakar rally truck

Team Haval truck from 2013 Paris to Dakar rally

When Outrageous Was Possible – Looking Back at the Lamborghini Countach

Today’s post focuses on a wonderful video that profiles the Lamborghini Countach, called When Outrageous Was Possible.  Growing up in the 1980s lots of kids had Lamborghini Countach posters on their wall, including yours truly (a white one).  At the time the Countach was THE sports car that kids (and adults) aspired to own or drive. One look at a Countach and you knew it was one cool car.

When Outrageous Was Possible interviews James Chen, owner of Axis Wheels and current owner of a white Lamborghini Countach.  Chen discusses the design of the car and it’s impracticalities such as the scissor doors, the not so great AC, and the tight headroom. However, he also explains why the Countach is so loved, even today, and why a vehicle like the Countach will never be made again.



Italian car night at La Paloma in Woodbridge

With the summer upon us and the evenings long and warm, the local auto cruise nights are now in full effect. Recently, the RedlineNorth team checked out a hidden gem, an Italian car night at the Woodbridge Gelateria & Café called La Paloma. Taking place every Thursday night in the La Paloma parking lot, all types of Italian makes and models come out to show their Italian pride.  In addition to Italian models there are a few German autos and some good ole American muscle of new and old which adds to the overall familia atmosphere.  If you want to have a car themed Thursday night in the GTA we suggest you arrive here at 8ish and then at 9:30 you can hit up the Ertefa meet as it is only a five minute drive on Highway 7. Here are some highlights from a mid June La Paloma car night.  Viva Italia!!!  It’s unfortunate about the Euro 2012.

The Gumball 3000 rolls into Toronto….

I really can’t think of a better way to spend a beautiful, warm, May evening than checking out the sights and sounds of the Gumball 3000 race.  Last night, as the caravan arrived in Toronto, the RedlineNorth team captured the glitz and glam of these amazing branded up supercars as they entered the closed off streets of Toronto’s Yorkville area.

Started in 1999, the Gumball 3000 is a modern day Cannonball Run which attracts international socialites and playboys from all over the globe to participate in a cross country road race. For 2012, the race has returned to its roots as racers drive the epic New York City to Los Angeles route.

With a wide range of ultra expensive models being used as street racers there is certainly something for everyone who’s into cars. Along with the cars is the equally impressive star- studded line-up of drivers who have competed in the race including Daryl Hannah, David Hasselhoff, Dennis Rodman and Tony Hawk.  The full list can be seen here. This annual event is like no other in North America. The opportunity to participate should be number one on any car enthusiasts ultimate dream wish list.