Deadmau5 in the Gumball 3000 Rally

We first wrote about the Gumball 3000 rally when it came to Toronto back in 2012 and now seemed like a good time to revisit this incredible event since one of our own was competing in this year’s event. Earlier this month, Canadian native and house music superstar deadmau5 (Joel Thomas Zimmerman) along with driving partner Tory Belleci participated in this epic seven day exotic car rally.  However, there is more to this story than just another rich celebrity having a laugh in an exotic car. Similar to the reality show format we are all so use to Zimmerman and Belleci were tailed by a camera crew who captured each phase of the insane 3,000 mile cross-continental course beginning in South Beach, Miami and finishing in the Spanish party island of Ibiza.

Zimmerman’s “Team Purrari” as they are called traveled the race course from Miami to Ibiza in his outrageous custom Ferrari 458 Spider. “It’s like the Marmite of cars,” he admits on camera. “You either love it, or you hate it, but there’s no, ‘Oh, it’s alright’.”

Ferrari 458 Spider

Team Purari’s Ferrari 458 Spider

Topping off their epic adventure as they crossed the finish line, Zimmerman and Belleci were awarded the coveted Spirit of the Gumball trophy by race founder Maximillion Cooper.  The award speaks to the enthusiasm and extreme fun level the duo brought to this year’s marathon race.

So now the big question is what happens to all the footage from the race?  Well, that’s the second cool thing as they have created a min-teaser video from the video. Even if you don’t like electronic music, this is a must-watch for car fans since it provides a very nice flavour of what this incredible race is all about.

The Gumball 3000 rolls into Toronto….

I really can’t think of a better way to spend a beautiful, warm, May evening than checking out the sights and sounds of the Gumball 3000 race.  Last night, as the caravan arrived in Toronto, the RedlineNorth team captured the glitz and glam of these amazing branded up supercars as they entered the closed off streets of Toronto’s Yorkville area.

Started in 1999, the Gumball 3000 is a modern day Cannonball Run which attracts international socialites and playboys from all over the globe to participate in a cross country road race. For 2012, the race has returned to its roots as racers drive the epic New York City to Los Angeles route.

With a wide range of ultra expensive models being used as street racers there is certainly something for everyone who’s into cars. Along with the cars is the equally impressive star- studded line-up of drivers who have competed in the race including Daryl Hannah, David Hasselhoff, Dennis Rodman and Tony Hawk.  The full list can be seen here. This annual event is like no other in North America. The opportunity to participate should be number one on any car enthusiasts ultimate dream wish list.