Recently, Lamborghini has turned to the world of viral videos to create buzz for its successor to the infamous Gallardo.  To date, two videos in the viral series have been published, both are totally out-of-the-box for a brand like Lamborghini. Kudos to the folks at Lambo for experimenting. With such an iconic brand this type of thing is above and beyond as these cars tend to sell themselves.

Nevertheless, here is the most recent version where the lads from the UK arrive in Bologna, Italy to take the “official” tour at the Lamborghini museum.

As a marketer, I’m not 100% hooked by this creative, but will admit I’m getting a bit curious about the project.