Yes, we here at RedlineNorth do have a bit of a “Bromance” going on with South African born Elon Musk. I mean come on, how could you not?
He truly is, the Thomas Edison of our time.
Forget Steve Jobs, this is our hero! From his early days as behind the scenes business developer, to the $1.5 billion sale of Paypal to eBay in 2002, to his out of this world venture called Space X and its $1.6 billion contract with NASA as cargo transport provider.
Hello? These two accomplishments are absolutely totally extraordinary on their own but of course he did not stop there. In 2003, Musk co-founded a “little” electric car company based in California’s Silicon Valley called Tesla Motors.
In 2008, Tesla developed the Tesla Roadster, using a Lotus Elise glider combined with an electric motor to form its first winning combination. After selling approximately 2400 roadsters, Tesla ran out of Lotus Elise gliders resulting in the end of production of the Roadster in January 2012. However, in June 2012, Tesla began delivery of its now popular four-door Model S sedan and with the exception of one controversial New York Times review the Model S has become the darling of the luxury sedan market. Currently, the Tesla Model S is one of the hottest “it” vehicles and has become a key component of any wealthy gentlemen’s fleet. As well, the recent demise of competitor Fisker Automotive has helped Tesla place themselves as manufacturer of the “sexiest” electric cars in the world.
Mirroring this success, in early 2012 Tesla unveiled its third product, the Model X, targeted at the SUV/minivan market. The Model X is scheduled to begin production in 2014 and many industry observers are anticipating record sales as Tesla hopes to capitalize on its amazing 2013 run.
In addition to its own cars, Tesla sells electric powertrain systems to Daimler for the Smart EV and Mercedes A Class, and to Toyota for their electric RAV4 model.
Shifting gears from the automotive world, last week Musk shared his proposal to the world for his Hyperloop, a new form of transportation. The new form of transport is a subsonic air travel machine that stretches approximately 350 miles (560 km) from Los Angeles to San Francisco that would enable commuters to travel between the two cities in 30 minutes, providing a shorter travelling time than today’s commercial airplane. The idea is similar to the tube systems used to transport documents in office buildings of day’s past. Yes, it is certainly 100% way out but Musk continues to be an “out of the box” thinker and with all of today’s challenges we need this type of great thinker even more. Seriously though, this guy is incredible and there is no telling what he’s going to do next.
And if I was a betting man, I would double down on Musk at every chance since he is a proven winner. Sometimes you truly have to go with your gut as I found out first hand when I wimped out earlier this year on buying Telsa stock, a painful mistake since it is now up over 300%…..Oh well, I can still try and short it…….