At this week’s Geneva Motor Show, Chrysler announced the launch of the new 2015 Jeep Renegade, the brand’s first entry into the small CUV segment. This is a big deal for Chrysler for a bunch of reasons and its success is critical. Although Chrysler’s overall sales are going very well in 2014 this is largely a result of record-breaking Ram and Jeep model sales. The 2014 Ram truck, Jeep Grand Cherokee and Jeep Cherokee have all broken sales records this winter. However, all is not totally rosy since sales of the Dodge Dart are not nearly as stellar adding significance to the small-sized Jeep Renegade launch. However, even with the stakes this high, our bets are on Chrysler since its most recent joint Fiat design is the award-winning 2014 Jeep Cherokee which makes us believe things from a product perspective have never been better.
Designed in America, crafted in Italy, the 2015 Jeep Renegade highlights the Jeep brand’s global resources and focus on providing unique products to customers in more than 100 countries. It will be built at Fiat’s Malfi, Italy factory while its power trains will be sourced from the US, Italy and Brazil. North American availability will be announced at a later date.
The boys at Autoblog.com have already published an exhaustive review of this new innovative entry so kudos to them for examining all the angles as the news is still hot of the press. We can’t wait to get behind the wheel soon to do our own RedlineNorth review.